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SMART

The art of doubling up.

 

The intention and need was to create a sub-brand,

but keeping the investment risk to a minimum.

My job was to take a number of sewing machines and unify the design.

By graphics, interface, typography, general coloring and the detail design.

 

It became two sub-brands with different personalities reflecting two different markets.

The sales doubled from its initial expectations.

And the product lived for double as long as expected.

Symaskiner för VSM Group