The art of doubling up.
The intention and need was to create a sub-brand,
but keeping the investment risk to a minimum.
My job was to take a number of sewing machines and unify the design.
By graphics, interface, typography, general coloring and the detail design.
It became two sub-brands with different personalities reflecting two different markets.
The sales doubled from its initial expectations.
And the product lived for double as long as expected.
Symaskiner för VSM Group